Expert Mobilization

Strategy deployment most often fails at the ground level, when the people who are tasked with actually implementing the strategic changes fail to fully grasp the implications behind the change, or are simply not committed to effecting the required change.

We have all heard about the huge number of change efforts that are derailed, or that just do not achieve the results that were expected. Also, the term "change resistance" has become so commonplace, that most companies are oblivious to it.

Applying Commitment-based Management principles to change management, we are able to produce alignment and elicit commitment from those involved and affected by the change initiatives being implemented.